Naming conventions
for all your ads.
Define your naming structure once. Adtool applies it to every campaign, ad set, and ad — no manual formatting.
Naming Standards
One naming structure, every ad.
Construct your naming convention to match how you structure names in Ads Manager. Adtool applies it automatically to every campaign, ad set, and ad.
Consistent naming, no manual formatting.
Names are generated automatically during launch. Every team member uses the same structure.
One naming structure, every ad
Construct your naming convention to match how you structure names in Ads Manager. Adtool ensures it's applied every time.
Works across accounts
Set naming conventions per client or across accounts. Every team member uses the same structure.
No manual formatting
Names are generated automatically during launch. No hand-typed names, no inconsistencies between team members.
Why we built this…
Inconsistent naming makes reporting harder.
When names don't follow a pattern, reporting filters break and finding specific campaigns takes longer. We built naming conventions so every ad follows the same structure from day one.
Keeping a team aligned on naming is hard.
The bigger the team, the more naming styles appear. We made naming a setting, not a habit — so the right name is applied no matter who is launching.
Frequently Asked Questions
Common questions about Naming Conventions.
Yes. Use dynamic fields to match how you structure names in Ads Manager. You define the structure once, Adtool fills in the values at launch time.
Yes. Define naming conventions per client or per account. Each client gets their naming structure applied automatically.
Naming conventions apply to new launches. Every new launch uses your defined convention automatically.
Explore related workflows
If you are working with Naming Conventions, these are usually the next workflows teams explore.
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