Set your UTM parameters
once.
Define your UTM tracking rules once and apply them across the batch. Consistent parameters, no manual formatting.
UTM Standards
Define once, applied to every ad.
Set your UTM rules at the account or client level. Adtool applies them across the batch — no manual URL formatting.
Consistent tracking, no manual formatting.
UTM parameters are applied as part of your launch flow. Define the rules once and they apply every time.
Define once, apply everywhere
Set UTM rules at the account or client level. They apply automatically to every ad you launch.
Fixed and dynamic values
Combine fixed UTM parameters with dynamic values like campaign name or ad set. Tracking stays consistent and granular.
No manual copy-paste
UTM parameters are applied as part of your launch flow. No manual URL formatting, no spreadsheet templates.
Why we built this…
Forgetting UTMs happens when you're under pressure.
You have a deadline, you're moving fast, and oops — UTM tracking was never set. Hundreds of dollars in ad spend go out without attribution. That's not a fun conversation with your client. We made UTMs a default so they're always there.
Every client has different tracking needs.
Agencies manage multiple clients with different UTM structures. We made it possible to set UTM rules per client or per account, so the right parameters are applied automatically.
Frequently Asked Questions
Common questions about UTM.
Yes. Combine fixed values for source and medium with dynamic values for campaign name, ad set, or creative identifiers.
Yes. Set UTM standards per client or per account. Each client gets their tracking schema applied automatically.
No. Adtool applies your existing UTM rules — it doesn't replace them. You define the structure, Adtool applies it consistently.
Explore related workflows
If you are working with UTM, these are usually the next workflows teams explore.
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